The inquiry opened dall’Antitrust Google News expands to AdSense. The Antitrust accuses Google of using too much discretion in determining the fees of advertising sold through its AdSense network
In Italy Antitrust widens the front under the lens that has Google (News) on charges of abuse of dominant position. There is not onlyGoogle News in the crosshairs’ s Antitrust Italian, but also the circuit of advertising online: the Antitrust Authority opens a new chapter to see clearly in the operation of Google Adsense.
The case opened in the summer against Google expands advertising system of the United States search engines, because of anomaliesdetected in the conditions contract set by Google to publishers’ web sites affiliates. AdSense affiliate program that allows owners of websites to sell advertising space by using Google as an intermediary.
Here Antitrust accusations against the AdSense network, “Google would lead to charges of advertising sold through its network at its absolute discretion and without explaining how they are calculated.
The note is clear Antitrust Note: Users of the AdSense program “receive as payment amounts determined by Google from time to time at its absolute discretion and Google assumes no obligation to disclose how that figure is calculated, the payments are calculated solely on the basis of records kept by Google and Google may also change at any time the structure of pricing and / or payments in its sole discretion. “